TSSA delivers Public Safety Services on behalf of the Government of Ontario.
Technical Standards and Safety Authority is a not-for-profit organization dedicated to enhancing public safety. With over 400 employees across Ontario, it promotes public safety services in key sectors such as boilers and pressure vessels, elevating devices, amusement devices, fuels and stuffed articles.
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Technical Standards and Safety Authority
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Annual Reports, Annual Safety Reports, AGM Pop-up Banners, Brochures, Awards Certificates, Websites, Logo Design, Fleet Decals
Opportunity
TSSA recognized a need to rebrand in order to affirm its authority as a public safety leader. The organization also understood that identity consistency would enhance its reach, through relatable messaging and meaningful user engagement.
Solution
Bolder typefaces, strong photography and a strict coherence to TSSA’s red, black and grey palette were among the key design strategies used across all marketing collateral. The rebranding received positive feedback from both clients and external stakeholders.