It Fitz Me! is a versatile clothing brand that is classic and comfortable.

It Fitz Me! embodies classic fashion basics for women with subtle detailing and casual elegance. Proudly 100% Canadian, the brilliance of these garments lies in their wrinkle-resistant fabrics that hold their shape and are comfortable to wear.

Client
It Fitz Me!
Projects
Look books, E-commerce website, Magazine ads, Banner ads, Logo, Branding, and Business cards

Opportunity

It Fitz Me! confirmed the need to update its product image. They understood that lifestyle and relevant messaging are important to brand communication. They required a creative approach to all of their marketing, from POP, FSI and e-commerce to in-store signage.

Solution

We created a brand targeted at mature women who want to feel comfortable while looking stylish. We brought a fashion-forward approach to the logo by using feminine typography, and art directed stylish photography to attract online customers.

Work

Design has the power to move you, and the people you do business with.