Re-think retail branding is about moving beyond product, service, and store branding
J.C. Williams Group is a full-service marketing consulting firm specialized in global retail. It offers clients in-depth knowledge about creative marketing and know-how techniques to help retail operations again a more competitive and profitable edge.
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J. C. Williams Group
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Retail Branding Workbook
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Mamone & Partners
Opportunity
The firm required an inspiring workbook and promotional tool to illustrate the kind of creative thinking and intel they can offer, from identifying growing trends to defining the principles of effective retail branding. It also had to visually reflect the firm’s strength at thinking outside the box.
Solution
The biggest thrust with this unique branding project was to maintain visual interest, and to inspire readers as they worked through vast amounts of content. The result is an playful and dynamic workbook, with type, colour and graphic layouts emphasizing the firm's visionary ideas.