The Mercedes-Benz brand conjures up images of motoring luxury, quality and performance.
Together with a sense of heritage, Mercedes-Benz is an emblem for superb design and engineering excellence. In 1898, the German company was born when Karl Benz designed a new car to compete in the Nice Race, and automobile entrepreneur Emil Jellinek requested it be named after his daughter, Mercedes.
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Mercedes-Benz of Canada
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Gift Collection Catalogue
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Mamone & Partners
Mercedes-Benz / Gift Collection Catalogue
Mercedes-Benz / Gift Collection Catalogue
Mercedes-Benz / Gift Collection Catalogue
Mercedes-Benz / Gift Collection Catalogue
Mercedes-Benz / Gift Collection Catalogue
Mercedes-Benz / Gift Collection Catalogue
Opportunity
Mercedes-Benz wanted to launch a gift guide that would sell luxury merchandise that embodied the same caché as its cars. The guide offered customers Mercedes-branded items to complement their experience as Benz owners.
Solution
Our role was to reinforce timeless luxury through elegant design. Developing photography for on-and off-figure, we produced a 48-page catalogue defined by clean, elegant layouts that incorporated Mercedes-Benz’s branded fonts.
Work
Design has the power to move you, and the people you do business with.
