The mind-body connection is no longer up for debate for a happier and healthier you.
In the 1990s, the Globe and Mail launched a publication division that included city, travel and fashion magazines, along with Body & Soul, a bi-annual health and wellness publication.
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Globe and Mail
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Body & Soul Magazine
Globe & Mail / Body & Soul Magazine / Cover
Globe & Mail / Body & Soul Magazine / Cover
Globe & Mail / Body & Soul Magazine / Contents Page
Globe & Mail / Body & Soul Magazine / Contents Page
Globe & Mail / ROB Magazine / Spread
Globe & Mail / ROB Magazine / Spread
Globe & Mail / ROB Magazine / Spread
Opportunity
To launch an inspiring magazine devoted to the growing wellness market, the Globe and Mail decided to invest in a standalone monthly magazine. The aim was to deliver informative stories about mind, body and health, including meditation, sex, inspiration, stress and nutritional supplements.
Solution
Our creative direction for Body & Soul was clean and bold, to reflect positive lifestyle choices. We used current typefaces for the logo, display copy and body text, and commissioned photography and illustrations by leading artists to match the magazine’s forward-thinking editorial content.
Work
Design has the power to move you, and the people you do business with.
