Beautiful, stylish furnishings to inspire you, perfect for entertaining or coming home to.
DeBoer’s was a trusted source and retailer of fine furniture with markets in Toronto and Ottawa. Its name is synonymous with quality, selection, and in building long-term relationships with customers.
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DeBoer’s Furniture
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Magazine Ads, Newspaper Ads, Designer’s Kit, Information Cards, Advertorial Insert
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Mamone & Partners
Opportunity
DeBoer’s identified an opportunity to strengthen its business by attracting a more diverse clientele, especially women and millennials entering the condominium market. To reach that younger demographic, they saw the need to develop creative concepts that reflected an urban lifestyle.
Solution
We introduced a contemporary san-serif font to differentiate the existing decorative logo. Graphic elements, such as a white border around print ads, set DeBoer’s apart from competitors with a more editorial look. The result was an increase in traffic and sales, and greater editorial coverage.