Azure Dynamics, driving a world of difference with hybrid-electric and electric drive technology.

Established in the late 80s, Azure Dynamics recognized it needed to reposition its brand as a leader in hybrid-electric and electric power trains in order to gain a greater market share in delivery fleets and shuttle buses for the likes of Purolator and FedEx.

Client
Azure Dynamics Inc
Project
Investment Brochure, Website, Convention Booth Graphics, Letterhead
Collaboration
Mamone & Partners

Azure Dynamics / Investment Brochure / Cover

Azure Dynamics / Investment Brochure / Spread

Azure Dynamics / Product Cards

Azure Dynamics / Website

Opportunity

Azure Dynamics understood that long-term profits would depend on building greater awareness and brand acceptance. A business strategy was developed for both internal and external communications.

Solution

To reinforce Azure as an environmentally positive brand, we used a graphic identity that has an immediate emotional connection. The emphasis was placed on photographic imagery that was uplifting and represented clean living, fresh environments and a family lifestyle.

Work

Design has the power to move you, and the people you do business with.